- ACI’s Class of Clean and Packets Up! influencer campaigns won Platinum recognitions
- ACI’s Store Not Décor PSA received Gold recognition
The American Cleaning Institute (ACI) is the recipient of three 2025 MarCom Awards, which recognize excellence in marketing and communications.
ACI’s Class of Clean and Packets Up! initiatives both received Platinum Awards in the Influencer Content category. ACI’s Store Not Décor PSA video received a Gold Award in the Video Ad category.
ACI’s Class of Clean toolkit arms college students with resources addressing everything from the basics of cleaning and laundry to dividing cleaning responsibilities in shared living spaces. ACI partnered with three upperclassmen influencers to share the resource, help college students nationwide adopt healthier hygiene habits and reduce the spread of illness on campus.
ACI’s Packets Up! initiative emphasizes the importance of proper laundry product use and storage to keep families safe. To help share this crucial safety message, ACI partnered with 16 influencers from 2023 to 2025, each offering a fresh and creative perspective on the importance of laundry room safety.
As part of the Packets Up! initiative, ACI launched “Store Not Decor,” a program challenging parents and caregivers to prioritize safety over style by keeping liquid laundry packets out of sight, out of reach, and in their original containers. To reinforce this message, ACI produced a PSA-style video showcasing the do’s and don’ts of laundry product storage in a relatable and visually engaging way. For further amplification, the video was broadcast nationwide through top streaming platforms including Hulu, BuzzFeed, Disney+ and DIRECTV.
“The resources and guidance shared through Class of Clean, Packets Up! and Store Not Décor are vital to the well-being of consumers across the nation,” said Jennifer Abril, ACI President & CEO. “It’s a great honor to have the MarCom Awards recognize the cleaning products industry’s continued commitment to showcasing cleaner, safer and healthier living through education and innovation.”
Learn more about the MarCom Awards.
The American Cleaning Institute® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.